NEXT LEVEL oversaw the creative and operational management of the Rabwa Dates Season 2025 in partnership with the National Agricultural Services Company, as part of its efforts to highlight the cultural and economic value of Saudi Arabia’s dates sector.

The season ran for 45 days at the Rabwa Market in Riyadh, featuring over 70 brands of producers and farmers and attracting more than 113,100 visitors. The project focused on blending authentic agricultural identity with modern marketing innovation through a diverse range of activities and experiences that combined heritage with contemporary engagement.

NEXT LEVEL delivered a comprehensive experience across planning, design, and execution, strengthening the season’s position as one of the Kingdom’s key national events and showcasing Saudi dates as a symbol of quality and heritage. The project reflected the Kingdom’s vision to empower the agricultural sector and enhance the global presence of its date products through sustainable value-chain development.