SOUQ AMERAH
Souq Amerah is one of the many initiatives undertaken by Red Sea Global (RSG) with the aim of empowering and promoting social and economic development throughout the Kingdom. This Souq is a traditional weekly market nestled in the beautiful coastal city; Umluj. It offered an array of diverse events to suit all members of the community, enveloped in an ambiance of joy and delight.
The vibrant Souq embodied the culture Umluj, showcasing its local wealth and diversity through an entertaining and distinctive display of its locally grown produce, artisanal crafts, ancient tales, music, performances, and delicious traditional dishes.
Highlighting different aspects of the local culture and showcasing the diversity of its produce
Performers
300+
Exhibitors & Retailors
95+
Engaging the community and
widening their knowledge of
local products
Engaging the community and widening their knowledge of local products
Enhancing the local market
and providing opportunities
for local retailers
Enhancing the local market and providing opportunities for local retailers
Visitors
53,000+
Created Jobs
321+
10+
countries around the world
20+
Regions around the Kingdom
Souq
Amerah
has
attracted
visitors
from
Souq Amerah has attracted visitors from
With Next level.. creating an alluring destination
Storytelling
Musical
Sessions
Folkloric
Performances
Live Cooking
Demonstrations
Kids
Zone
Workshops
on local crafts
Productive
Families Zone
Crafts
Zone
Farmers
Zone
01
Research and Planning
Scientific research: An accurate scientific study on Umluj, its history, culture, and local crafts.
Recruiting exhibitors: A comprehensive search within the province, through field-research, digital research, and cooperation with government institutions.
Recruiting speakers and historians: Attracting experts in local crafts or the history of the region to provide workshops.
Site selection: Analytical and field study of several sites, while coordinating with RSG.
Building plans: Preparation of detailed plans for every element in the event.
02
Development and
Creative Works
Creative Works
- Logo design and identity applications.
- Event layout.
- Stage.
- Booths.
- Trophies.
- Website Designing, writing, programming and management.
- 3D decorations and designs.
03
Marketing
- Printed materials writing, designing, and production.
- Content development.
- Digital designs for different platforms.
- Marketing campaigns management.
- Selecting & coordinating with influencers, while managing their contents.
04
Production
and Execution
and Execution
- Production and execution.
- Installation and preparation of the event site.
- Management of all aspects of the event
- Securing ushers and required staff.
- Security and safety requirements
- Documentation of all aspects of the event.
- Providing Reports regularly, in cooperation with RSG.
Souq Amerah initiative reinforces the concepts of social responsibility.
– SPA Quality of Life
Souq Amerah initiative is considered to be a wonderful commercial movement and forum, where farmers and artisans showcase their local production in an enjoyable atmosphere that includes artistic, traditional shows, and literary events that added more joy to this gathering.
– A visitor
The Minister of Tourism tours around Souq Amerah and applauds the achievements made.
-Al Madina Newspaper
Souq Amerah closed its doors after receiving tens of thousands of visitors, and presenting various activities to empower the local community and promote local culture.
-A visitor, and a journalist
