Souq Amerah is one of the many initiatives undertaken by Red Sea Global (RSG) with the aim of empowering and promoting social and economic development throughout the Kingdom. This Souq is a traditional weekly market nestled in the beautiful coastal city; Umluj. It offered an array of diverse events to suit all members of the community, enveloped in an ambiance of joy and delight.
The vibrant Souq embodied the culture Umluj, showcasing its local wealth and diversity through an entertaining and distinctive display of its locally grown produce, artisanal crafts, ancient tales, music, performances, and delicious traditional dishes.
Highlighting different aspects of the local culture and showcasing the diversity of its produce
Engaging the community and
widening their knowledge of
Engaging the community and widening their knowledge of local products
Enhancing the local market
and providing opportunities
for local retailers
Enhancing the local market and providing opportunities for local retailers
Souq Amerah has attracted visitors from
Scientific research: An accurate scientific study on Umluj, its history, culture, and local crafts.
Recruiting exhibitors: A comprehensive search within the province, through field-research, digital research, and cooperation with government institutions.
Recruiting speakers and historians: Attracting experts in local crafts or the history of the region to provide workshops.
Site selection: Analytical and field study of several sites, while coordinating with RSG.
Building plans: Preparation of detailed plans for every element in the event.
Souq Amerah initiative reinforces the concepts of social responsibility.
– SPA Quality of Life
Souq Amerah initiative is considered to be a wonderful commercial movement and forum, where farmers and artisans showcase their local production in an enjoyable atmosphere that includes artistic, traditional shows, and literary events that added more joy to this gathering.
– A visitor
The Minister of Tourism tours around Souq Amerah and applauds the achievements made.
-Al Madina Newspaper
Souq Amerah closed its doors after receiving tens of thousands of visitors, and presenting various activities to empower the local community and promote local culture.
-A visitor, and a journalist