Next Level

SOUQ AMERAH

Souq Amerah is one of the many initiatives undertaken by Red Sea Global (RSG) with the aim of empowering and promoting social and economic development throughout the Kingdom. This Souq is a traditional weekly market nestled in the beautiful coastal city; Umluj. It offered an array of diverse events to suit all members of the community, enveloped in an ambiance of joy and delight.

The vibrant Souq embodied the culture Umluj, showcasing its local wealth and diversity through an entertaining and distinctive display of its locally grown produce, artisanal crafts, ancient tales, music, performances, and delicious traditional dishes.

Highlighting different aspects of the local culture and showcasing the diversity of its produce

Performers

300+

Exhibitors & Retailors

95+

Engaging the community and

widening their knowledge of

local products

Engaging the community and widening their knowledge of local products

Enhancing the local market

and providing opportunities

for local retailers

Enhancing the local market and providing opportunities for local retailers

Visitors

53,000+

Created Jobs

321+

Souq Amerah was covered by 10+ media outlets

10+

countries around the world

20+

Regions around the Kingdom

Souq

Amerah

has

attracted

visitors

from

Souq Amerah has attracted visitors from

With Next level.. creating an alluring destination

Storytelling

Musical
Sessions

Folkloric
Performances

Live Cooking
Demonstrations

Kids
Zone

Workshops
on local crafts

Productive
Families Zone

Crafts
Zone

Farmers
Zone

01 Research and Planning

Scientific research: An accurate scientific study on Umluj, its history, culture, and local crafts.

Recruiting exhibitors: A comprehensive search within the province, through field-research, digital research, and cooperation with government institutions.

Recruiting speakers and historians: Attracting experts in local crafts or the history of the region to provide workshops.

Site selection: Analytical and field study of several sites, while coordinating with RSG.

Building plans: Preparation of detailed plans for every element in the event.

02 Development and
Creative Works

  • Logo design and identity applications.
  • Event layout.
  • Stage.
  • Booths.
  • Trophies.
  • Website Designing, writing, programming and management.
  • 3D decorations and designs.

03 Marketing

  • Printed materials writing, designing, and production.
  • Content development.
  • Digital designs for different platforms.
  • Marketing campaigns management.
  • Selecting & coordinating with influencers, while managing their contents.

04 Production
and Execution

  • Production and execution.
  • Installation and preparation of the event site.
  • Management of all aspects of the event
  • Securing ushers and required staff.
  • Security and safety requirements
  • Documentation of all aspects of the event.
  • Providing Reports regularly, in cooperation with RSG.

Souq Amerah initiative reinforces the concepts of social responsibility.

– SPA Quality of Life

Souq Amerah initiative is considered to be a wonderful commercial movement and forum, where farmers and artisans showcase their local production in an enjoyable atmosphere that includes artistic, traditional shows, and literary events that added more joy to this gathering.

– A visitor

The Minister of Tourism tours around Souq Amerah and applauds the achievements made.

-Al Madina Newspaper

Souq Amerah closed its doors after receiving tens of thousands of visitors, and presenting various activities to empower the local community and promote local culture.

-A visitor, and a journalist