ANB had planned to launch a distinctive and captivating marketing campaign, which aimed to raise awareness and educate the public about the issue of fraud. To make this campaign as engaging and innovative as possible, a competition-style event was created where participants had to successfully answer a series of fraud-related questions in order to navigate through a maze-like area, and those who successfully completed the challenge were awarded valuable prizes. The event was a creative and interactive way to promote the campaign’s message and encourage participation in the fight against fraud.